Growth Marketing Leader, Business Personal Systems - HP-Karrieren (2023)

ABOUT THIS PAPER

Growth is the soul of every organization. HP Inc.'s growth marketing team is responsible for growing HP Inc.'s portfolio of growth companies. These companies, which span both the commercial and consumer segments, are expected to generate more than $10 billion in current fiscal year sales and double digits grow.

IfGrowth Marketing Manager, BPS (Business Personal Systems),will help drive the acquisition, experimentation, retention + engagement and monetization of HP's Business Personal Systems portfolio of products and solutions, thereby helping HP Inc. transform from a hardware company to a services and solutions company to walk.

You will work with global business units, market marketing leaders, and various centers of excellence (search, media, content, etc.) to develop and execute growth strategies and tactics across organic and paid channels that accelerate the adoption of our commercial personals systems. Products and solutions worldwide.

WHY IS THIS PAPER UNIQUE?

• impact and visibility: Driving the growth of our Business Personal Systems products and solutions around the world and helping HP achieve its ambitious business goals.

• World-class brand and culture:Work at one of the world's most recognizable brands, deeply rooted in our Silicon Valley roots and HP Way culture.

WHAT ARE YOU GOING TO DO

• Work closely and cross-functionally with Marketing, Product, Insights, Go-To-Market, Media, Content and Data Science to define strategies, build scalable growth models and deliver data-driven solutions that delight users and drive revenue.

• Creation and maintenance of basic qualitative and quantitative procurement models for products and solutions from Business Personal Systems. Models can be growth, ABM or hybrid.

• Work with product marketing to create or customize content/assets for use in scaled programs and/or 1-to-few account-based programs that match travel phase and account status.

• Work with country and market marketing teams to manage the implementation/execution of acquisition models across relevant channels, both paid and organic.

• Continuously improve acquisition models through rapid experimentation.

• Predict, measure, monitor and report growth model and campaign performance based on critical metrics such as Marketing Qualified Opportunity/Account (MQA/MQO), Marketing Contributed Wins (MCW) model and more.

• Collaborate and influence product, design and engineering teams to continuously optimize our acquisition, enablement and retention funnel and product onboarding experience.

• Finally, advocate for the retention + engagement models.

​WHAT WE ARE LOOKING FOR

• Marketing experience:He has extensive foundational experience and insights in running high-profile multi-channel marketing campaigns in the commercial/enterprise/B2B segment with a strong focus on account-based and integrated marketing.

• End-to-end connection planning:It fundamentally understands the customer decision journey and how best to create the best customer experience to delight and convert.

  • You have journeys that are orchestrated and designed for target accounts and cohorts of accounts that map to journey stages.

  • You have created or customized content/assets for use in account-based programs that are associated with trip segment and account status.

• Growing experience:Has 5+ years of proven experience and knowledge building scalable and composite growth models (ABM 2.0 and/or Reforge), including one-to-many, one-to-few and one-to-one, driving growth for commercial /Corporate Products / B2B and/or Services.

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  • Growth stack and based on modern accounts:He understands account-based and growth marketing technology stacks and has experience with tools such as Eloqua, Adobe Experience Manager (AEM), Percolate, The Trade Desk, Datorama, etc.

  • Performance Channels:You can analyze the performance of different performance channels like SEM, Display, Native, YouTube, Facebook, etc.

  • Parent Programs:They can audit parenting programs via email, SMS, and other communication channels, and have experience implementing sophisticated automations based on triggers and segmentation.

  • Experiment:You have experience in A/B testing and are familiar with experimental tools such as Optimizely, Google Optimize and VWO.Big plus if you have completed the Reforge Experimentation + Testing program.

• Analysis capacity:You are good with numbers and can analyze large datasets using tools such as Excel, Power BI, Python, SQL, Google Analytics, Heap, Amplitude, etc. to extract key information influencing your growth strategies and tactics.

• Cross-functional execution skills: You will develop effective cross-functional relationships and work with content, search and paid media teams to drive digital strategy for ABM (digital ads, paid social, content syndication, etc.) as part of these marketing programs. It also helps to create web experiences and/or landing page experiences for target accounts/cohorts.

• learn mentality: You have a deep curiosity and are constantly striving to improve yourself and your colleagues.

Open to Hiring Telecommuters in the United States!!

ABOUT HP

He's ready to rethink and reinvent what's possible, both in his career and in the world around him.

So are we. We love taking on difficult challenges, breaking the status quo and creating something new. We're looking for talented people who are inspired by big challenges, who want to learn and grow, and who are committed to making a meaningful difference.

We are 55,000 HP employees united to create technology that improves the lives of everyone, everywhere. And we firmly believe that a powerful thought has the power to change the world. Interested in joining us? Let's talk.

HP offers a complete package of benefits, including:

• dental insurance

• disability insurance

• Employee Assistance Program

• Flexible schedule

• flexible spending account

• Health insurance

• life insurance

for himCaliforniaStatute,the estimated range of compensation for that jobAt this placeis $140,000 to $160,000 as of this writing. This position may be eligible for merit-based pay for job vacancies.

About H.P

You are ready to rethink and reinvent what is possible, both in your career and in the world around you.

So
we are. We love taking on tough challenges, breaking the status quo,
and create the following. We're looking for talented people who are
inspired by big challenges, motivated to learn and grow and committed
make a significant difference.

HP is a technology company that operates in more than 170 countries around the world.united in the development of technologies that improve life for everyone, everywhere.

Our story: HP's commitment to diversity, equity, and inclusion—that's who we are.

From the boardroom to the shop floor, we create a culture where everyone participateses
to be respected and where people can be themselves while being part of it
something bigger than themselves. We welcome the idea that you can
belong to HP and bring your authentic self to work every day.
When you do that, you are more innovative and it helps grow our fund.
Line. Come to HP and thrive!

You are ready to rethink and reinvent what is possible, both in your career and in the world around you. So are we. We love taking on difficult challenges, breaking the status quo and creating something new. We're looking for talented people who are inspired by big challenges, who want to learn and grow, and who are committed to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world and is united to create technologies that improve the lives of everyone, everywhere.

Our story: HP's commitment to diversity, equity, and inclusion—that's who we are. From the boardroom to the factory floor, we create a culture where everyone is respected and where people can be themselves while being part of something bigger than themselves. We celebrate the idea that you belong with HP and can bring your authentic self to work every day. When you do that, you are more innovative and that helps increase our bottom line. Come to HP and thrive!

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