Shopify Plus vs Shopify: How to upgrade to Shopify Plus (2023)

All the scaling power, exclusive tools, and the lowest transaction fees of any Shopify plan. Only when upgrading to Shopify Plus.

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Shopify vs ShopifyPlus Compare ShopifyPlus to other Shopify plans Prices See details of monthly subscription Frequently Asked Questions Read the most common questions about upgrading to Shopify Plus Case studies Find out why the world's best brands took the plunge

Started with Shopify.Scale with Shopify Plus.

Shopify Plus vs Shopify: How to upgrade to Shopify Plus (1)

Shopify Plus vs Shopify: How to upgrade to Shopify Plus (2)

Shopify Plus vs Shopify: How to upgrade to Shopify Plus (3)

Shopify Plus vs Shopify: How to upgrade to Shopify Plus (4)

Shopify Plus vs Shopify: How to upgrade to Shopify Plus (5)

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Expandability of the box

Convert more with a custom checkout

Personalization of your payment experience - including Shop Pay and all information, shipping and payment pages - is possible withExpandability of the box. Customize Shopify Checkout with our drag-and-drop checkout editor and other apps, or create a unique experience by developing your own apps.

Learn 5 ways to customize Shopify Checkout

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Custom app built with Shopify features

Stand out with unique trading experiences

Shopify Functions gives you the freedom to design and implement flexible personalizations in your own app. By extending or replacing key parts of Shopify's backend logic, you can create commerce experiences that are as unique as your brand.

Learn how to extend and customize Shopify features
  • Advanced discounts that match 3rd party systems
  • Personalized, automated promotions at checkout
  • Unique rules for checkout validation
  • Custom order routing logik

Find out how Jungalow increased conversions by 12%, revenue by 61% and retention by 26.5%.

Read the story

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B2B on Shopify

Sell ​​B2B and DTC from one place

Everything you need to start selling wholesale is now right in your Shopify admin. Customize the end-to-end experience for each buyer by publishing individual product and pricing information, quantity rules and payment terms. And spend less time managing multiple platforms with flexible integrations, open APIs and automated order processing.

Experience B2B on Shopify

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Shopify audiences

Find more relevant buyers for less

With Shopify Audiences, you get your ads in front of the right buyers with customized audience lists powered by Shopify's commerce insights.

Discover Shopify Audiences
  • Reach customers who are more likely to buy with lower advertising costs
  • Simplify your workflow with automated custom audiences
  • Leverage your audiences across the marketing funnel across channels like Meta, Google and Pinterest
  • Manage your target groups and track effectiveness directly in your admin

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Shopify Audiences were key to restoring our campaign effectiveness. We've seen targeting and effectiveness improve, and return on ad spend increased 6x. It is now an important part of our advertising strategy.

Chase WatersDigital Marketing Director, Trove Brands, BlenderBottle

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Start the upgrade in minutes.It's time to grow.

Upgrade now.

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ShopifyQL notebooks

Support your decisions with better data

ShopifyQL Notebooks are the new way to access your trading data. Make better business decisions by exploring and analyzing your data, visualizing your growth, and creating custom reports—all using our intelligent query language that understands commerce.

Discover ShopifyQL notebooks

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Launch pad

Break sales records, not your website

The world's largest flash sellers choose Shopify Plus for their peak sales days. Get the most out of your product sales and flash sales with higher payouts per minute, built-in bot protection, and automated event scheduling.

Discover promotions and flash sales
  • Plan automated campaigns, product releases, and theme updates with Launchpad, Shopify's flash sales tool
  • Get more people in front of the checkout with Shopify Pus Bot Protection
  • Scale your technology stack with up to 500% higher API call limits

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Shopify Plus-Organisations administrator

Manage complexity at all levels

  • Track performance across stores, regions and channels with built-in analytics and insights
  • Manage all branches in your organization from a single place
  • Add unlimited employee accounts with special permissions in seconds
  • Sell ​​in 9 free extension stores with localized language, content or currencies

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Priority support and partners

World-class support and partners you can count on

Shopify Plus priority support

Get world-class technical support 24/7 via phone, chat or e-mail.

Sales Success Program

Achieve your goals faster with the on-demand trading strategy from a team of Retailer Success Managers.

Shopify Plus-partner

Scale your business, build custom apps, or rebrand with award-winning partners.

Shopify Plus Certified App Partners

Use apps handpicked for their quality and ability to solve complex needs.

Shopify Plus Academy

Accelerate your growth on your own schedule with educational content and online courses.

Beta-program

Preview and influence the products we make.

When we switched to Shopify Plus, I wasn't used to having a [team of] representatives on our account. [They would] recommend things I didn't even know about.

Manuel de la CruzCo-founder Boie

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Shopify Plus vs Shopify: How to upgrade to Shopify Plus (17)

Shopify vs. Shopify Plus

How Shopify Plus compares to other plans

Shopify Plus is the premium Shopify plan for modern brands, built for rapid growth and billion-dollar sales. You get the same powerful platform that powers millions of traders, plus access to advanced features, apps and resources.

Pricing and feature information for all Shopify plans
plan function

Basic Shopify

All the basics to start a new business

Shopify

Everything you need for a growing business

Advanced Shopify

Advanced features to scale your business

Shopify Plus

Powerful features for large businesses

pricing

US dollar 29 $ $29 per month, invoiced annually /Mo

invoiced annually

US dollar 79 $ $79 per month, invoiced annually /Mo

invoiced annually

US dollar 299 $ $299 per month, invoiced annually /Mo

invoiced annually

starts at

US dollar 2000 $ $2.000 per month, invoiced annually /Mo

Online shop

And And And And

Unlimited products, bandwidth and transactions

And And And And

personnel accounts

2 5 15 Unlimited

sales channels

And And And And

Locations

Up to 1,000 Up to 1,000 Up to 1,000 Up to 1,000

Manual order creation

And And And And

discount codes

And And And And

Free SSL-certificate

And And And And

Recovery of abandoned wagon

And And And And

gift card

And And And And

Professional reports

NO And And And

Advanced report builder

NO NO And And

Shipping costs calculated by third party

See calculated prices using your own account or third-party apps at checkout

NO NO And And

9 Free Expansion Stores

Other stores under the same brand for the purpose of selling in different languages ​​or currencies

NO NO NO And

Shopify-Organisations administrator

Manage all your organization's branches from a single place

NO NO NO And

Shopify audiences

Find customers who are willing to buy at a lower price

NO NO NO And

Shopify-Flow

Automate workflows for customer retention and rewards, segmentation, merchandising and fraud prevention

NO NO And And

Shopify features installed with custom apps

Customize your checkout experience with unique discount, shipping and payment options

NO NO NO And

Launch pad

Schedule automated campaigns, product releases, and online store updates

NO NO NO And

Expandability of the box

Make advanced customizations of Shopify Checkout with powerful apps and branding tools

NO NO NO And

B2B on Shopify

Sell ​​wholesale and DTC integrated in one admin and store.

NO NO NO And

Avalara tax automation

Calculate accurate taxes for each order based on the latest tax rules

NO NO NO And

Shopify Plus bot protection

Protect your online store from bots during flash sales

NO NO NO And

Dedicated support

Get technical support for the launch and optimization of headless storefronts built with hydrogen

NO NO NO And

ilt

Host your headless hydrogen store on our global hosting solution at no extra cost

And And And And

Shopify POS Pro

A comprehensive solution that helps retail businesses scale their number of locations, employees and sales.

  • Support for up to 1,000 locations
  • Tools for personnel and branch management
  • Powerful payment and omnichannel sales capabilities
  • Detailed reports and inventory management
  • Clienteling and customer retention tools
+ $89 per month per location + $89 per month per location + $89 per month per location 20 locations included
or
1,000 locations included in Shopify Payments

Sell ​​in 133 currencies

And And And And

Manual exchange rates

Check prices for international buyers with a fixed exchange rate

NO And And And

Sell ​​in multiple languages

NO up to 2 up to 5 up to 20

International domains

Set country-specific domains to optimize international SEO

NO And And And

Shopify Plus priority support

Get world-class support 24/7 via phone, chat or e-mail

NO NO NO And

Sales Success Program

Get strategy and support from industry experts, specialized partners and resources.

NO NO NO And

Shopify Plus-partner

Scale your business, build custom apps, or rebrand with award-winning partners

NO NO NO And

Shopify Plus Certified App Partners

Use apps handpicked for their quality and ability to solve complex needs

NO NO NO And

Shopify Plus Academy

Access lessons and courses designed to help you scale Shopify Plus

NO NO NO And

Beta-program

Preview and influence the products we make

NO NO NO And
Shopify Plus Shopify

Prices and fees

Invest now, innovate forever

Log in to see prices

Starts at 2.000 $ USD per month with an annual term

Unlock even more features with Shopify Payments:

  • Higher authorization and conversion rates with Shop Pay, our one-touch checkout
  • Lowest credit card and transaction fees in any Shopify plan (fees vary by country)
  • Access flexible financing with Shopify Capital
  • Free Shopify POS Pro for brick and mortar businesses
  • Free US fraud and chargeback protection with Shopify Protect with Shop Pay

case studies

Results that speak for themselves

Read the case studies of some of the most innovative and successful brands that have switched to Shopify Plus.

Shopify Plus vs Shopify: How to upgrade to Shopify Plus (18)

Ooni increased sales by 400% and increased conversion rate.

Read the case study

Shopify Plus vs Shopify: How to upgrade to Shopify Plus (19)

Boie doubled conversions and sales year over year.

Read the case study

Shopify Plus vs Shopify: How to upgrade to Shopify Plus (20)

Laird Superfood saw sales grow 550% sequentially.

Read the case study

See all case studies

Frequently asked questions

what you need to know

Shopify Plus starts at $2,000 per month with an annual term. If you earn more than $800,000 in any given month, a platform fee of 0.25% is charged for each sale transaction.

If you do not use Shopify Payments as your payment processor, a minimal transaction fee is charged for each transaction to cover the costs Shopify incurs to maintain integration with a third-party payment provider.

Unlock the power you need to scale.It's time for an upgrade.

Upgrade now

Need more details?Contact sales

FAQs

Shopify Plus vs Shopify: How to upgrade to Shopify Plus? ›

After you sign up, we'll upgrade your store to the Shopify Plus plan within 24 business hours. We'll email you to let you know your upgrade is complete.

Can you change from Shopify to Shopify Plus? ›

After you sign up, we'll upgrade your store to the Shopify Plus plan within 24 business hours. We'll email you to let you know your upgrade is complete.

How do I upgrade my Shopify plan? ›

In the Store settings section, tap Plan.
  1. From the Plan page, click Change Plan in the Plan details section.
  2. Review the currently available plans, and then click Choose plan.
  3. Select a billing cycle and payment method, and then review the plan details, billing date, and plan charges.
  4. Click Start plan.

Is it easy to upgrade to Shopify Plus? ›

Upgrading between standard Shopify plans is easy. All you need to do is update your account information, and you're ready to go. Here's how to upgrade to Shopify Plus. First, you'll need to contact the Shopify Plus customer support team.

Can I upgrade my Shopify plan at any time? ›

There's no specific time at which you need to change your plan, but you should consider upgrading your plan if the amount of third-party transaction fees that you pay becomes greater than the difference between your monthly charges for your current plan and the next plan up.

How do I know if I have Shopify Plus or Shopify? ›

The main difference between Shopify and Shopify Plus is the size of the businesses using each one — Shopify is for small to midsize businesses (SMBs), while Shopify Plus is for larger, even midsize businesses. Pricing is another big difference that reflects the businesses using each service.

How do I transfer my Shopify account to another Shopify store? ›

Steps:
  1. Log in to your Partner Dashboard, and click Stores.
  2. Click Transfer ownership beside the development store that you want to transfer.
  3. On the Transfer store ownership dialog, select the new owner from the list of eligible owners. ...
  4. When you're done, click Transfer store.

When should I upgrade my Shopify? ›

The Advanced plan limits the number of staff accounts your business can have to 15. Shopify Plus allows for unlimited staff accounts. If your team is larger than 15 people, and they need staff accounts then you should strongly consider upgrading to Shopify Plus.

Can I change my Shopify? ›

How do I change my Shopify domain? It's simple to change your domain name from either the default Shopify domain (e.g. yourstorename.myshopify.com) or another domain you have added. You can make the domain change either via the Shopify mobile app or via the Shopify admin website.

When should I upgrade to Shopify Advanced? ›

Advanced Shopify has a few advantages over Basic, but it's primarily due to the lower fees with credit card processing. If you process a ton of sales (think thousands or tens of thousands per month), you should factor the money you save in processing fees into the total Shopify cost.

What are the requirements to get Shopify Plus? ›

How to qualify for the Shopify Plus Partner Program
  • Your business has proven experience working with high growth merchants.
  • Your business is considered to be a thought leader in commerce and is identified in the public market as such.

How much is Shopify vs Shopify Plus? ›

How To Decide Between Shopify and Shopify Plus
ShopifyShopify Plus
Costs$29 per month for Basic, $79 per month for Shopify and $299 per month for Advanced (paid annually)Costs begin at $2,000 per month for standard setups and integrations; for higher volume business structures, there is a variable fee option
6 more rows
May 11, 2023

Why move to Shopify Plus? ›

Shopify Plus customers spend up to 80% less on their online stores than with other platforms. Put your money into your brand and customer experience, not your IT department. Channels include Facebook, Messenger, Instagram, Snapchat, Rakuten, Google, Microsoft, TikTok, and Pinterest.

What's the difference between Shopify plans? ›

Frequently Asked Questions About Shopify Pricing Plans

The Shopify Regular Plan costs $105/month + 2.6% and 30¢ per transaction. The Shopify Advanced plan costs $399/month + 2.4% and 30¢ per transaction. The Shopify Plus plan costs $2000+/month + 2.15% and 30¢ per transaction.

Can you have multiple Shopify stores under one plan? ›

Can You Have Multiple Shopify Stores on One Account? Yes, you can have multiple Shopify stores on one account. Shopify allows you to create up to 10 stores on a single account, each with its domain name, products, settings and everything else.

What happens when Shopify subscription ends? ›

When your Shopify trial ends and you didn't select a pricing plan yet, your account will be paused automatically. If you did select a pricing plan and your trial ends, you will continue paying the regular price for Shopify. So, Shopify will not delete your store after your trial ends, and your work will not be lost.

How many Shopify Plus customers are there? ›

Curious how many people are actually accessing Shopify on a daily basis? It turns out they have approximately 2.1 million daily active users.

How many websites can you have with Shopify Plus? ›

However, you can have up to 10 domains or subdomains to your Shopify store, in addition to your . myshopify.com URL. For those who have Shopify Plus plan, they can go up to 1000 domains or subdomains.

How many stores can I have on Shopify Plus? ›

Shopify Plus users can create unlimited stores on one account with their plan. Merchants on other plans can create one store per account. Because of fulfillment logistics or setting up new legal entities, some merchants may want to set up separate accounts for multiple storefronts.

When to move to Shopify Plus? ›

Once you hit over $1M in annual revenue, it's the right time to switch to Shopify Plus vs Shopify. The platform is designed for scalability so you can continue to grow your ecommerce store.

Can you change your Shopify? ›

You can change your default .myshopify.com domain name one time only. You can also change the name of your store as it appears on every page of your website, at any time. You can also buy a custom domain, and that doesn't need to match your myshopify domain either.

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